Patagonia is officially endorsing U.S. Senate candidates Jon Tester in Montana and Jacky Rosen in Nevada

The brand takes its activism to a new level by endorsing specific candidates for the first time ever.

Company https://www.patagonia.com founder Yvon Chouinard said in a statement that threats to clean air, clean water, and public land are worse than we’ve ever seen, and they’re supporting Jon Tester-the only organic farmer in the Senate-because he gives a damn about protecting public lands and is committed to fight back against anyone who doesn’t. "He goes to work every day for the 95% of Montanans who believe recreation on public lands is a priority, unlike Republicans in Congress who only serve the fossil fuel industry."

Over the last few years, brands have increasingly stepped up and spoken out on social and environmental issues from gender equality and LGBTQ rights, to climate change and sustainability. One of the most influential and outspoken companies in this regard is Patagonia https://www.patagonia.com , and today the brand took its activism to a new level by announcing its endorsement of specific U.S. Senate candidates in the upcoming midterm elections.

By Jeff Beer

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